Despite its name, the polo shirts are actually direct descendants of the original cotton "tennis whites" worn Lacoste at the end of the century.
The "tennis white" shirt-sleeve style has been defined by a long-sleeved buttoned up the front, worn thin by normal curled. Though this seems a very limited choice mesh to the athletes by the standards now, the whites were extremely informal courts very "sporty" in its time.
But FrenchTennis champion Rene Lacoste thought he could improve the old-fashioned button-up. He had always thought that the long sleeve white tennis of the day, and movement were uncomfortable in the field. He began to experience a short-sleeved white shirt, loose cotton combined again with a design that featured a softer, flat collar and a longer tail.
Lacoste first wore an appearance on the 1926 U.S. Open Tennis Championship. Needless to say, renovated styleattracted more than a couple of looks and comments - some positive and some negative pronounced. He insisted his plan in 1927 and clinched the now famous crocodile logo at the top left of the shirt. This was a reaction to the American press, he was nicknamed "The Alligator".
In the early 1930s founded the Lacoste logo de Chemise Lacoste, a company would sell its new T-shirt. His design solved many of the problems of traditional courtsmount the "white", in particular the tendency of long sleeves to roll down the middle. It supported the softer, flat collar could be dissolved or turned to a sunburn on the back of the protection of the neck.
Now retired from professional tennis, Lacoste began focusing his attention on merchandising and the distribution of his shirts. He collaborated with his friend and business partner, André Gillier to "market" Lacoste shirts in particular in North America Dealers. In honor of the crocodile logo embroidered on the shirts that were clear and helped to "brand" Lacoste shirts as unique. The mass marketing of the tennis shirt had the unexpected result of the extraction of other athletes. Polo players, in particular, began to wear a tennis shirt as an alternative to the thick, long sleeves, shirts unbuttoned, their sport was traditionally worn.
Today, they are just as likely to find Lacoste Polo> T-shirt on the golf course or tennis court on the polo field, in fact, has. The little crocodile family in a modern wardrobe staple for everyone, not just athletes. hip hop fashion has started the first Polo, Lacoste clothing today and can seen dancing in rap videos, and schoolyards.
Paradoxically, however, is just the shirt worn by tennis players these days, because he started the move to T-shirts in the late90. Players have also changed from the original Lacoste Polo. Although the T-shirt is the now rarely used for its original popularity, remains stronger than ever in public.
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